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How to Choose the Perfect Keywords for Your Website Description: A Step-by-Step Guide

How to Choose the Perfect Keywords for Your Website Description: A Step-by-Step Guide

Lukas Thiele • October 28, 2025

This guide explains how to use keywords to boost your website’s visibility by defining your purpose and audience, creating audience personas, and prioritizing clarity to reflect real user intent. It also covers targeted keyword research (including high-potential and long-tail terms), organizing terms into topic clusters, mapping them to pages, and testing with updated on-page elements (titles and descriptions) to refine strategy and improve search rankings.

Keyword Research Made Simple: Tips to Craft SEO-Friendly Website Descriptions That Convert

Keyword Research Made Simple: Tips to Craft SEO-Friendly Website Descriptions That Convert

Maya Lenzen • October 28, 2025

This post explains how to conduct keyword research and craft SEO-friendly website descriptions by mapping keywords to titles, meta descriptions, and headers, organized by search intent (informational, navigational, transactional), to improve readability, avoid stuffing, and boost click-through rates with concise, persuasive copy.

Rewrite Your Website Description for SEO: Proven Strategies to Integrate High-Impact Keywords

Rewrite Your Website Description for SEO: Proven Strategies to Integrate High-Impact Keywords

Nina Keller • October 28, 2025

This post outlines proven SEO strategies to rewrite your website description by conducting keyword research (including long-tail terms and questions) to identify high-impact keywords that align with user intent, then mapping them to topics and selecting a primary keyword plus supporting terms. It then shows how to integrate keywords naturally into a concise, readable description—avoiding stuffing, testing readability and click-through potential, and continually refining length, tone, and calls to action to boost search visibility and ROI.